Promoting Web sites

Why promote a Web Site?

by Dick Canning


"How to promote a web site" is a huge subject. I will start with an overview, and then narrow down to the areas of more interest to this group. I can claim no expertise in this subject: I'm just a beginner.

Some reasons for wanting to have more visitors to a web site:

  • To sell something -- products, services, memberships, advertising, etc.
  • To provide a public service -- how to use the Internet, how to fix your computer, etc.
  • To provide interactive communication on a subject -- chat rooms
  • To fend off competition, or gain on competition
  • To make a person well-known, such as a political candidate
  • For the fun of it
  • Other??

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