The type of web site will probably determine how easy it will be to encourage visitors to the site.
- A dynamic site, with new material each (day)(week)(other) -- to encourage return visits
- A static site, with low frequency of change -- "visit once" is good enough, if thousands of visitors
- An interactive site, such as Amazon.com, auction sites, discussion boards
- A "doorway" page, leading to a commercial site
- A "re-seller" site, selling offerings of other companies
- A membership site; members receive access to useful information
- A secure site, for transaction of business using credit card data
- An archive site, for a magazine or newspaper; able to see back issues
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